Product Responsibility

Major Opportunities and Risks

Opportunities:

  • Providing society with more environmentally friendly energy products
  • Gaining market advantage as a first mover

Risks:

  • Potential injury to members of the public
  • Delays in approvals or interruptions of operations if considered irresponsible by stakeholders
Policy
  • Our Environmental, Health and Safety Policy addresses public safety and labelling.
  • Our Life Cycle Value Assessment Policy ensures that we assess impacts of our operations and products at every stage (e.g., research and development, extraction, transportation, manufacturing and production, marketing, storage and supply, use, etc.).
Operational Responsibility
  • Our executive vice president of refining and marketing is responsible for product responsibility programs.
Key Strategies and Procedures for Implementation
  • We have invested in ethanol production to help reduce emissions and provide a cleaner supplement to gasoline.
  • Our EH&S management system helps us to improve the safe handling and environmental responsibility of our products.
  • Quality assurance and quality control systems are in place to ensure a high quality product is consistently present at retail outlets.
Major Changes to Systems or Structures to Improve Performance
  • A management of change process was employed to evaluate and plan for a product change or issue.
Training and Awareness
  • Retail staff receives regular training and completes self-monitoring to ensure customer safety, product handling, appropriate labelling, and the posting of relevant information at our retail stations.
  • We post the approved Eco-Logo and the maximum ethanol percentage at our retail stations.
  • We conduct table-top or actual emergency response exercises to ensure our systems are effective at protecting public safety, public participation, negotiation, mediation, and project management.
Monitoring and Follow-up
  • All incidents, related to public safety, environment, and quality are investigated.
  • Our internal annual compliance audits and triennial management system audits address public safety, environment, and product quality issues.
Goals and Performance
Key Successes and Shortcomings
  • We started operations at our 76 megawatt wind power facility near Ripley, Ontario in 2007, effectively doubling our wind power generation to 147 megawatts.
  • Our ethanol plant expansion in Ontario to boost production to 400 million litres per year has been put on hold until economic conditions improve.

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