Find out more about Suncor’s community investments in change and social progress in the 2013 Report on Sustainability
Suncor’s community investment strategy – 2013 Report on Sustainability
Collaborating on our energy future – read more about Suncor’s new community investment Strategy in the 2013 Report on Sustainability
“This new approach is allowing us to work in partnership with communities to make a real difference on some of the big issues that impact both society and Suncor,” Read more about Suncor’s community investment strategy in the 2013 Report on Sustainability
View the latest Report on Sustainability
Share this page:
The world is changing. Society is changing. Business is changing.
Suncor's core purpose is to create energy for a better world. Our commitment to community investment is at the heart of that mission. We invest in change and social progress for the benefit of:
By supporting resilience, skills development and social well-being in the communities around us, we are realizing Suncor's opportunity — and responsibility — to create shared value and help build a better future.
In 2012, Suncor and the company's private, non-profit, charitable organization, the Suncor Energy Foundation (SEF), began implementing a bold new approach to community investment. The focus of our strategy is to target investments in ways intended to help communities near Suncor's operations grow, thrive and become sustainable.
We define a sustainable community as a place where there is:
By leveraging Suncor's strengths as an integrated energy company, we believe we can be an effective partner in achieving sustainability in communities. That's why, going forward, Suncor will focus its investments in five key areas to support integrated initiatives that:
* Community Investment data, beginning in 2009, includes consolidated post-merger data.
In 2010, Suncor and the Suncor Energy Foundation started using a new funding priority, Sustainable Communities, to categorize funding directed at programs focused on building capacity within the community.
In 2011, Suncor launched a new community investment strategy with a new set of funding priorities.
Collaboration is at the heart of our new approach. Working collaboratively will help us find and realize possibilities together for pursuing long-term solutions that can positively impact communities, future generations and our company. It will also ensure we continue to understand each other's interests, issues, needs and concerns.
"This new approach is allowing us to work in partnership with communities to make a real difference on some of the big issues that impact both society and Suncor," says Lori Gammell, manager of the SEF and community investment. "Whether it's supporting Aboriginal youth, addressing skilled labour challenges or facilitating a dialogue on our shared energy future, our investments have the potential to be transformative, rather than transactional."
Read more about how Suncor supports Aboriginal education
Find out how we address skilled labour challenges
Suncor's community investment strategy is a journey we have really just begun. We expect it could takes upwards of five years to fully shift the focus of our community investments in this direction. All existing commitments to charitable and not-for-profit groups will be honoured; however, renewal requests and new funding requests will be assessed to ensure they align with the five priority areas described above.
Here are some examples of Suncor's community investment strategy in action:
Social Prosperity Wood Buffalo
To get a better idea of the kind of initiatives Suncor's new community investment strategy is designed to support, you need look no further than Social Prosperity Wood Buffalo (SPWB), a five-year partnership between stakeholders in the Wood Buffalo region of northeast Alberta, the SEF, Ontario's Waterloo region and the University of Waterloo. The goal is to improve the quality of life in rapidly growing Wood Buffalo by strengthening its non-profit sector. Among the community-driven strategies and actions being put into action:
"What exists today is a non-profit community that does not have the resources or capabilities to handle growth," says Kim Nordbye, a Suncor employee who was seconded to be the community-based project manager for SPWB. "They want to collaborate and work together, but they don't have the tools or time to do that. We want to help develop that support system so they can come together to provide the best service they can."
Read more about Social Prosperity Wood Buffalo in OSQAR
Building skills and knowledge
One of the best examples of how Suncor can create value for its shareholders, while simultaneously addressing some of society's broader challenges, is our support for programs and institutions that contribute to building an educated and engaged workforce. By doing so, we are providing a direct benefit to individuals who wish to upgrade or enrich their job skills and opportunities. At the same time, we are helping to graduate the next generation of skilled workers who will be critical to Suncor's long-term success.
Collaborating on the energy future
Meeting society's energy challenges today and tomorrow is all about making informed choices. That's why Suncor and the SEF are investing in an evolving set of initiatives under the umbrella of Collaborating on the Energy Future. Our goal is to leverage our strengths as an energy company and be a catalyst for an inclusive national dialogue that will enable Canada to use our energy resources wisely and pave the way for a sustainable energy future.
"Canada is an energy producer and user," says Lori Gammell, SEF and community investment manager. "It's something to be proud of, but also a big responsibility on the shoulders of Canadians. Opinions on energy will always differ, but with everyone in the conversation, we can make informed decisions that create shared value for all Canadians rather than narrow interests."
Initiatives that Suncor has supported to date include:
Supporting our employees
Volunteerism has long been part of how Suncor's employees contribute to the community. Suncor recently expanded its SunCares Employee Program to provide improved access and opportunities for employees who wish to volunteer in their communities. Our more formalized volunteer program will complement the existing SunCares grants program by providing tools and resources to help employees more readily identify volunteer opportunities in the following categories:
We believe our expanded volunteer program is another example of creating shared value. It allows our employees to share their knowledge and skills for the benefit of the community. At the same time, they will gain new skills and experiences they can bring back to the workplace.
Read more about creating shared value in our Sustainability Q&A.
Supporting community development
One of the ways to develop strong communities is through what's known as shared spaces. These are facilities that house multiple non-profit and community organizations so they can maximize resources, minimize expenses and work more efficiently. In addition to encouraging collaboration among non-profit organizations, these facilities can also become a gathering place for the community.
Suncor supports the following shared space initiatives:
Visit the Suncor website for more community investment examples.
Olympic and Paralympic Games support
Suncor, through its Petro-Canada brand, is a long-time supporter of the Canadian Olympic movement. Suncor has signed a sponsorship agreement extending our support for Canadian Olympic and Paralympic athletes, as well as their coaches and families, for an additional four years — from 2013 to 2016.
Suncor's involvement in the Canadian Olympic movement is a journey that began in 1987, when Petro-Canada organized and sponsored the Torch Relay for the 1988 Winter Olympics in Calgary. The renewed agreement extends Suncor's support of the Canadian Olympic movement past the 2014 Winter Games in Sochi, Russia, and the 2016 Summer Games in Rio de Janeiro.
Since 1988, our corporate support has helped more than 2,450 young Canadian athletes and coaches, and contributed more than $8 million in direct financial support through the Fuelling Athlete and Coaching Excellence (FACE) program, formerly the Olympic Torch Scholarship Fund.
Suncor also believes one of the best ways to promote Canadian athletes is to help their biggest supporters, namely their families. We continue to support a ticketing program that ensures family members have the opportunity to see their athletes compete in Sochi in 2014 and Rio in 2016.
We're taking on the defining questions around energy in the world we share.
One world. One future.
Summarizing the issues that are important to our stakeholders.
Suncor maintains an archive of its Report on Sustainability
Suncor shares and encourages the exchange of information to support constructive dialogue. Check out our Oil Sands Question and Response (OSQAR) blog and interact with us and other readers:
Find us on Facebook:
We maintain an official Suncor YouTube channel to share official Suncor videos as well as relevant videos and playlists from our stakeholders.
Check out our Flickr photostream:
Follow us on Twitter:
Our social media channels